What is Info Junkie Phase and Why You Need it for Your Business

Let’s talk about something that has probably happened to you in your business journey, because I know I’ve been through it and I’m sure you have too. Even if you don’t know it yet!

We’re talking about what is info junkie phase and why you need it for your business.

Tell me, when you go online and read about other women in business, do you feel like you have shiny object syndrome? Like there are so many things you want to read and listen to and know about?

Or maybe you feel so inspired by all of the information out there that you want to learn and implement, but then you find yourself not actually knowing what to do with all of the blog posts and podcast episodes and posts on social media that teach you how to grow your business?

This probably comes about because you’re looking for solutions for your business and you’re really not getting any answers. Or maybe you just love reading and podcasting and listening and doing webinars and all those things, but you’re not really taking action on any of the advice that you are consuming.

This is what I call Info Junkie Phase.

It’s a time when you know you have to do something new for your business so you spend a lot of time learning and reading, so all you do is consume information. All. The Time. And you don’t take any action.

This was a major, major phase that I went through in my business journey and I think that it is really valuable to do in the right phase of your business, and here’s why.

First, let’s talk about what info junkie phase is.

It’s a phase you come to in your business when you aren’t getting results so all you do is go out and look for answers. And you come to find all kinds of information about what other people are doing to grow a business. It is you consuming content to learn and try to figure things out on your own.

And this is really important to do, but like all good things (they say) it has to come to an end.

But let’s talk about why you’re in info junkie phase and why you need to be.

You’re probably come to a realization that what you are doing for work isn’t getting you results and so you want to find a new way to do things.

This is totally normal, and natural. And you deserve a high five for looking outside yourself and your team to get things going again!

Some people just do the same thing over and over and expect different results. And you know what that is called, insanity!

Why Info Junkie Phase is Important

Info junkie phase is important is that it helps you do a few things.

It helps you to get clear on the fact of what you are actually trying to do in your business. It helps you get clear on the ideas you have.
It gives you the insight that yes, there are different ways to make this happen, and yes, you can do a certain something different or a new way that you want to.
It helps you to get clarity around what business methods feel right for you and what skills you may want to develop to achieve results.
It also helps you realize you’re not alone. There’s a whole lot of people that don’t want to be spammy network marketers or spend their weekends at events with no enrollments. There’s a whole lot of people that don’t want to be bugging their family and their friends for the umpteenth time are out buying their products, right? So yes, you’re not alone. And yes, the business can be done in a different way.
It also helps you get really inspired. There are people doing amazing things out there and there are lots of resources for you to find to learn about how to do the method that is right for you.

You know you have to go in a different direction and you should be wanting to build a business that is authentic to you and your life.

It kind of is a self-discovery type phase. You’ll start to consume information. You’ll find all of a sudden that when you have this vibration of something that you want to happen in your life, the universe is going to show it to you. Right?

Watch the webinars, sign up for the email lists, get the free downloads.

And learn what you can, but then realize you have to take this information and interpret it and pick a method that you want to pursue for your own life. And then you have to take action!

And you’re going to think, okay well what method do I do here? How do we actually make this come to fruition?

You may learn how to create lead magnets or you may learn how to create a podcast. Info junkie phase helps you to get inspired about how to do that. I’m not saying you will copy what others are doing but there is a lot to be said for getting that inspiration and kind of just digesting it and making it your own. Gathering all that information helps you see what’s out there and what’s available because you may love one of the coaching programs, make it your own and run with it.

When I started to do this in my business I saw all kinds of things that people were doing in their business. It started to give me the confidence to actually know that what I’m doing is going to eventually give me results.

How to Get Out of Info Junkie Phase

While it’s an important phase to go through, get a lot of information, see what’s out there and find that place where you are going to realize it’s going to work for you and your business and your life, it must come to an end.

There does have to come a time where you have to get yourself out of just consuming and you have to start doing.

You can’t just consume and consume and consume and not actually take any action your business.

So first, stop signing up for the email lists, unsubscribe yourself and don’t spend your nights just doing self development work and reading.

Most of the time this will happen really naturally. Once you find a training program or a coaching program that you think that you know deep in your heart is right for you, info junkie phase will stop.

That’s actually what happened to me once I found a mastermind that I really love that has outlined exactly what I want to do for my business. I stopped signing up for all those email lists and I stopped watching pointless webinars that I knew the information from anyways. (Hint, hint: If you know all the info, it’s a sign you need to start teaching it!).

What to do Next

Next you have to set your sights on your own path, get clear on your goals and start doing the work!

You’re going to get to work on your business, you’re going to start to put these things in place. And I think that transitioning out of this also happens at the same time of changing our mindset around what you’re doing. There’s a lot of mindset changes. There’s a lot of money and abundance issues you will start to come out of. And there’s a lot of ideas what will start to flow to you so you have to act on them.

While there is so much out there, don’t get overwhelmed by it. You cannot possibly consume all the things that you want to. So take what you have and organize it into a Business Resource folder and leave it for when you need it.