Seven Ways to Promote Blog Posts Without Social Media

Are you tired of the relentless grind of social media?

Do you feel like you’re spending too much time on platforms that aren’t delivering the results you need? 

You’re not alone. Many small business owners are looking for effective ways to promote their content without relying on social. It can often be tiring, mentally challenging, and a waste of time. The good news is there are plenty of other strategies to get your long-form blog content in front of your audience. Here are seven powerful ways to promote your blog posts without social media.

Optimize Your Website

Your website is the hub of your online presence and so writing and formatting high quality blog posts should be your priority. I talk about this a great deal on this blog and on my podcast. Optimizing it can significantly boost your content’s visibility. Here’s how:

Highlight Your Blog Content: Develop a dedicated section on your website for your best content. Usually this is a blog post feed on the home page, or a customized blog category page that you can style and design to highlight your best content. Group similar content together to make it easy for visitors to find what they’re looking for. For example, on your podcast page, create a section where all of your blog posts that are also podcast episodes feed in.

Internal Linking: Use internal links to guide visitors to other relevant content on your site. This keeps visitors engaged and encourages them to explore more of your content. Plus it is important for SEO and will help people to learn what they want from your site.

Encourage Sharing: Add social sharing buttons to your content. While this may seem counterintuitive, it allows your audience to share your content on their social networks, expanding your reach organically.

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The Power of Pinterest

Pinterest is a highly effective platform for promoting your content and driving traffic to your website. While it is technically a social platform, it operates more like a search engine, making it a unique and valuable tool for content promotion. Here’s how to make the most of Pinterest:

Create Eye-Catching Pins: Design visually appealing pins that capture attention. Use high-quality images, bold text overlays, and clear calls-to-action. Tools like Canva can help you create professional-looking pins quickly and easily.

Optimize Your Pins: Just like with SEO, keywords matter on Pinterest. Use relevant keywords in your pin titles, descriptions, and hashtags to ensure your pins show up in search results. This increases the likelihood of your content being discovered by users interested in your topics.

Pin Consistently: Consistency is key on Pinterest. Aim to pin regularly, whether it’s daily or a few times a week. (affiliate link) Use scheduling tools like Tailwind to plan and automate your pinning schedule. This ensures your content stays active and visible on the platform.

Join Group Boards: Group boards are collaborative boards where multiple users can contribute pins. Joining active group boards in your niche can expose your content to a broader audience. Look for group boards with high engagement and regularly contribute your best content. This is not required, but can be helpful in getting your pins out more.

Create Rich Pins: Rich Pins provide more context about your content by automatically pulling metadata from your website. They can include extra information like product details, recipes, or article previews. Enabling Rich Pins can make your content more informative and clickable. Pinterest has gone back and forth on using rich pins, so check the latest in your own Pinterest account.

Promote Your Blog Posts: Every time you publish a new blog post, create several different pins for it. This gives you multiple opportunities to attract clicks and engage different segments of your audience and is a must-do for all bloggers. Experiment with different designs, headlines, and descriptions to see what works best.

Monitor Analytics: Use Pinterest Analytics to track the performance of your pins. Pay attention to metrics like impressions, saves, and clicks to understand what type of content resonates with your audience. Use these insights to refine your Pinterest strategy and create even more effective pins.

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Leverage Email Marketing

Email marketing remains one of the most effective ways to reach your audience directly. Here’s how you can use it to promote your content. An email list is an asset your business owns. See the email service providers I use here.

Build Your Email List: Encourage visitors to your website to sign up for your newsletter. Offer valuable incentives like free e-books, discounts, or exclusive content to entice them to subscribe.

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Send Regular Newsletters: Keep your subscribers engaged by sending regular newsletters. Include links to your latest blog posts, videos, or podcasts. Personalize your emails to make them more appealing and relevant to your audience. Sometimes this can be hard to stay consistent, but when you make it part of your weekly business activities, you’ll realize how much focus should be on your email list and what it can do for your business.

Automate Email Campaigns: Set up automated email campaigns that trigger based on user behavior. For example, when someone subscribes, you can send them a series of welcome emails that introduce your best content. I also use this for client work, or when I’m launching a product to tag people who aren’t interested. That way your messages get to the right people.

Include Links: Add links to your latest blog posts, videos, or podcasts in your email signature. Every email you send becomes an opportunity to promote your content and keep it updated.

Optimize for Search Engines (SEO)

Search engine optimization (SEO) helps your content get found by people who are actively searching for information related to your business. It can be a bit to learn, but incorporating it into your everyday business activities will pay off in the long run. Here’s how to make the most of SEO:

Keyword Research: Identify the keywords and phrases your target audience is searching for. Use tools like Google Keyword Planner or Ahrefs to find relevant keywords. This gives you a starting point for what to use in your content and will help you when writing or talking about your services and offers.

On-Page SEO: This is the process of optimizing webpages and their content for both users and search engines. You use this by formatting your blog posts to include target keywords in the title, headings, and throughout the content. Also, ensure your meta descriptions, image alt texts, and URLs are optimized.

Quality Content: Create high-quality, informative content that answers your audience’s questions. The more valuable your content, the more likely it is to rank well in search results. The vibe here is always to make something quality over making lots of low value content. See how long and descriptive this blog post it? Quality!

Repurpose Your Blog Content to Other Formats

Usually when we talk about repurposing blog content, people automatically think about making social media posts but since we are working without social media promotion, at least in this blog post, we will refer to the other two long-form content formats: podcasts and video.

What you can do is make your blog post into a video or podcast, by recording, editing and publishing it. This assumes you have a podcast set up and a YouTube channel. Not everyone does, so it this method doesn’t work for you or is not something you’ve started yet, you might want to see how you can add it to your content plan.

My current content plan looks like this:

  • Come up with an idea; Decide on when I will publish that topic. This often relates to whether or not I am doing a launch or what other projects I have going on.
  • Write a blog post. I use some Ai tools for this sometimes, primarily to get an outline, but mostly type all of this content myself.
  • Use the blog post to record my podcast episode
  • My podcast is published and feeds to: My Facebook Business Page, my YouTube channel, my Podcast publisher.
  • I write an email message to my list about the blog post or include it in a newsletter I am already writing.
  • Then I make pins and promote it post on Pinterest and in my social stories sometimes.

According to this plan, at least for now, I do not create specific social media posts for Instagram. I let the RSS feeds automatically post on platforms I am not focusing on growing and where there is little reach. I don’t waste my time then and instead spend it where it’s most valuable – on long-form content that has a much longer lifespan.

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Engage in Collaborative Content Projects

Collaborating with other content creators or businesses can significantly amplify the reach and impact of your blog posts and business in general. By pooling resources and audiences, you can create content that benefits everyone involved. Here’s how to create valuable partnerships and do fun collaborations with other business owners.

Collaborative Content: Collaborate on content projects like webinars, podcasts, or e-books. Partnering with others can bring fresh perspectives and help you tap into their audience. I’ve done this with my wellness company to make videos and educational materials for our audience. Two other women and I get together to offer events and video content.

Affiliate Programs: Set up an affiliate program where partners can earn a commission for referring customers to your business. This can incentivize them to promote your content. I run my affiliate program through Thrivecart, you can see how it works or join here.

Guest Blogging: One of the most effective forms of collaboration is guest blogging. Write high-quality posts for other blogs in your niche and include a link back to your site. This not only exposes your content to a new audience but also boosts your SEO through backlinks. Similarly, invite other bloggers to write guest posts on your blog. They’ll likely share the post with their audience, driving more traffic to your site. Look for people you know online to connect with and see if they have opportunities for guest blogging.

Content Swaps: Partner with another blogger or business to swap content. For example, you could write a blog post for their site, and they could write one for yours. This mutual exchange helps both parties reach new readers and can lead to long-term relationships that benefit your content strategy. You can also do this with your lead magnets or opt-ins where you exchange a freebie and tell your audience about someone else’s freebie, they they do the same for you.

Joint Webinars or Workshops: Host a webinar or workshop with another expert in your field. Promote the event through both of your channels and use it to share valuable insights and answer audience questions. After the event, share a recording or summary on your blog, providing a link to further detailed content.

Interviews and Roundups: Conduct interviews with industry experts and feature them on your blog. Experts are likely to share the interview with their audience, driving traffic to your site. Similarly, you can create roundup posts that compile insights from multiple influencers or experts in your niche. These contributors will often share the roundup with their followers.

Collaborative E-Books or Guides: Create a comprehensive e-book or guide in partnership with other experts in your industry. Each collaborator can contribute a chapter or section, bringing their unique perspective to the project. Promote the final product through your blog and email list, and encourage collaborators to do the same. This cross-promotion can significantly expand your reach.

Co-Hosting Podcasts: If you have a podcast, invite other bloggers or business owners as guests. Discuss topics related to your blog content and promote your latest posts during the episode. Your guests will likely share the episode with their audience, introducing your blog to new listeners. You can also be a guest on other podcasts to share your expertise and direct listeners to your blog.

Affiliate Partnerships: Set up affiliate partnerships where other bloggers or businesses can earn a commission by promoting your products or services. I host mine on Thrivecart. Create special blog posts or landing pages that affiliates can share with their audience. I do this on My Favorite Things page. This incentivizes partners to drive traffic to your site while providing them with a way to earn revenue.

I’m always open to collaborating with like-minded small business owners. Here is my contact information to be in touch if you are interested in collaborating.

Develop a Public Relations Plan

A well-crafted public relations (PR) plan can be a powerful tool to promote your blog posts and elevate your brand’s visibility. By leveraging media coverage and public appearances, you can reach a broader audience and establish your authority in your niche. Here are some basics to get started with a PR plan:

Identify Your Goals: Start by defining what you want to achieve with your PR efforts. Are you looking to increase brand awareness, drive traffic to your blog, or establish yourself as a thought leader? Clear goals will help you tailor your PR strategy effectively and then help you reach out and make asks with more confidence.

Build a Media List: Create a list of journalists, bloggers, and media outlets that cover topics related to your industry. Look for contacts who have written about similar subjects or have shown interest in your niche. Tools like Cision, Haro, or Muck Rack can help you find relevant contacts and pitch reporters.

Craft Compelling Pitches: Develop a compelling story angle that would interest the media. Your pitch should be concise, newsworthy, and tailored to each recipient. Highlight the unique aspects of your blog post and explain why it would be valuable to their audience. Remember to include a catchy subject line to grab their attention.

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Write Press Releases: A press release is a formal announcement sent to media outlets. Write a press release to announce significant blog posts, product launches, or events. Include all the essential details—who, what, when, where, and why—and make sure it’s easy to read and professional. Distribute your press releases through services like PR Newswire or directly to your media list.

Leverage Media Opportunities: Look for opportunities to contribute to media publications. Offer to write op-eds, articles, or provide expert commentary on relevant news stories. Getting published in reputable outlets can drive traffic to your blog and enhance your credibility, plus provide you with

Engage in Thought Leadership: Thought leadership is when an individual or organization establishes themselves as an expert in a specific field and shares their ideas, insights, and opinions to influence and inspire others. Position yourself as an expert in your field by participating in interviews, panels, and speaking engagements. Share your insights on industry trends and developments. Being recognized as a thought leader can attract media attention and drive readers to your blog. And remember that this goes beyond just sharing your thoughts. Taking time to really analyze the current landscape of your niche and what is happening, then creating your own methods and processes can go very far in helping you stand out.

Monitor Your Coverage: Use media monitoring tools like Google Alerts or Mention to track your media coverage. A good CEO is a data drive CEO! This helps you understand the impact of your PR efforts and provides insights into what works and what doesn’t. It also allows you to engage with the coverage, thanking journalists and sharing the articles on your non-social media channels.

Build Relationships with Journalists: Develop and nurture relationships with journalists and media contacts. Regularly share valuable insights, exclusive stories, and updates with them. Building a strong rapport can lead to more media coverage and better opportunities for promoting your blog posts.

Evaluate and Adjust: Periodically review your PR plan to assess its effectiveness. Track metrics such as media mentions, website traffic, and engagement levels. Use this data to refine your strategy and improve your future PR efforts.

Your next steps. Here are some things to do to take action on these ideas. Leave a comment and tell me which you have done or found helpful.

  • Start an email list if you haven’t already (Trust me, it’s worth it).
  • Perform a quick SEO audit on your latest blog post.
  • Reach out to one blogger today about guest posting.

Leave a comment and tell me what ways you promote your blog post content.

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