Is a Website Still Relevant for Your Small Business?

One question I got from someone when I was planning my Create Your WordPress Website course was whether or a not a website was even necessary for a business with so much happening on social media.

This was a friend working to establish her business who felt overwhelmed by all the things she was doing. Even with all those things, she didn’t feel like she was making traction. She felt like websites were a big deal awhile ago, but with the rise of social media and all it can do, she wondered if websites were a thing of the past.

Let’s talk about why a website is still relevant for your small business and all of the things you can do with a website of your own.

Note: This blog post was written in April 2024.

Why Your Small Business Needs a Website

In the ever-evolving digital landscape, businesses constantly strive to keep up with the latest trends and technologies. Not only because they change fast, but because we think we have to in order to reach an audience and get business. And we get overwhelmed by them. However, with all the talk of social media, influencer marketing, and AI, a well-maintained website that is up to date is overlooked and lower on our priority list.

When I did market research on website, many responses were about not knowing what to do with a website once someone had one.

You may be thinking – is a website still relevant, or do I need a website?

The truth is, a website is still incredibly relevant in today’s business world and can be a way to simplify, centralize, save time, grow an audience, and more.

Your website can be a powerful tool in your overall business strategy. It serves as a central hub where customers can find all the information they need about your products or services. By centralizing your business on a website, you can simplify your workflow, your customer experience, and make it easier for your audience to engage with your brand since they can find everything in one place.

So before you jump on the next social trend or spend more time doing all the things, take a moment to consider the value of creating a website or making the most of the one you have. With the right approach, it can play a very important role in driving your business forward. 

Want a website for your business? Then you need to get…

Create Your WordPress Website

My course on how to set up your domain, hosting, and website on WordPress so you can have that site you’ve been dreaming of.

Importance of Online Presence in the Digital Landscape

We know there are opportunities to be in a lot of places with all of the social media platforms, and other long-form content outlets like YouTube or podcasts. But if you find yourself feeling like you are doing all the things to get noticed, but something is still missing, a website could be your answer to centralize and simplify your business.

  • Global Accessibility: A website provides instant access to your content, products, or services from anywhere in the world, allowing you to reach a global audience 24/7.
  • Credibility and Professionalism: A well-designed website enhances your brand’s credibility and professionalism, instilling trust in potential customers or clients. Plus you then feel confident when someone asks “Where can I find you?”
  • Marketing and Branding: It serves as a central hub for all your digital marketing efforts, enabling you to promote your brand, share updates, and engage with your audience across various channels. Ads are meant to drive traffic to your website, so are Pins, and social posts.
  • Increased Visibility: Having a website improves your online visibility, making it easier for people to discover your business through search engines, social media, and other platforms.
  • Customer Convenience: Customers can easily find information about your products, services, and contact details at their convenience, leading to better customer satisfaction and retention.
  • Data Collection and Analysis: Websites allow you to collect valuable data on visitor behavior, preferences, and demographics, which can inform your marketing strategies and business decisions.
  • Outlet for Creativity: Specifically your blog can be a place to attract an audience, but also can be a place for you to express your creativity in writing, get your message out, and help inform your potential customers.

Do you need a website? Or does your current site need a refresh?

How a Well-Optimized Website Helps Your Business

Here is a quick list of what you can do with a website. Some of these are basic, but they can give you an idea of how to plan and then design a site that works for you.

  • Sell your digital products or services, courses, memberships etc.
  • Showcase your long-form content
  • Be a hub for your business where all of your information is one one well-designed place
  • Be your out of office assistant for your business
  • Integrate your YouTube Channel, Instagram feed, or other social and content connections
  • Highlight your accomplishments and authority
  • Host your landing pages
  • Help your audience get to know you through dynamic content
  • Build your email list with forms and pages
  • Be a funnel for your offers
  • Serve as a digital archive of your life, family, hobby, adventures, experiences

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Key Elements of an Effective Business Website

Here are my tips on planning and creating a website that reflects your business now and one that will grow with you for the future.

Take Time for Planning

When I work with clients to design or update their site, the first thing we start with is planning. We review what your business is about, what your services or products are and what your goals are for the website now. A website is a living, breathing thing but the more you can plan on how to use it, the better it will work for you.

Ensuring Your Website is Mobile-Friendly

These days most design options and themes for WordPress are created where mobile-friendly pages are designed automatically. But most website traffic comes from mobile devices so you have to make sure the site works and looks good on mobile, and that it is done so the person viewing it has an easy time clicking and getting the information they want.

Implementing SEO Strategies for Better Visibility

Using SEO (search engine optimization) for your site is not often something beginner website owners think about, but it should be high on your priority list if your goal is to get traffic and clicks organically. And this can mean from Google, Pinterest, YouTube when descriptions and such lead to your site.

I’m not an expert in SEO, but I do what I can to learn it myself. I had a blog for more than 10 years before I ever considered what SEO could do for it. Look online for SEO specialists and implement what you learn.

Responsive web design displayed across a desktop, tablet, and smartphone.

Is your website collecting dust? Or is it unpublished or outdated?

Watch my free 30 minute training on How to Create a Dynamic Website Strategy. It has tips and ideas to elevate your website and business that you can implement this week.

Creating a User-Friendly Website

User experience is basically the vibe people get when they come to your site where they see all of your offerings and what you have going on. But it also includes what actions they will take with your business, and what they do after.  When you provide a nice experience for your audience and they find what they need, they will remember that and remember you.

Creating a dynamic website that helps answer questions, provide information, and help guide a person to their next engagement with you are all very valuable parts of a website strategy. This can be determined in the planning stages of a site, but also comes out in design and promotion of the site too.

Don’t forget to consider what it’s like when someone visits your site. Be aware of any pop ups, ads, and animations do when someone is visiting the site. Make sure you have menus in the right places, a search option, and multiple ways people can get what they need.

Develop a Sustainable Content Plan

This is a big one. You know I am a big fan of creating a long-form content plan and it should be a major part of your business and website. But not all content is the same. Here are things that you can have on your website that are considered content – at least in my opinion.

  • Long form blog posts
  • Your own personal information like your about page, press features, your story, credentials, etc.
  • Information about your offers and services
  • Resources
  • Opt-ins or lead magnets
  • Trainings, collaborations, etc.

All of this information can work well for your business when it is created with sustainability in mind. Meaning, write these things as if someone will find them three years from now, because chances are that they will when you create them correctly.

Matching Your Business to Your Website

This is a key, making sure your website reflects what your business does now. This is especially important after your business changes, which it will. Make sure it reflects your brand, your messages, you offers, your email plan and more.

See my Website Update Checklist for Updating your site regularly.

Adapting Your Website for Today and Beyond

These are things you can do to make sure your website is working for you, matches your personality, and ways you can use your website to help inform your business activities.

Create a Dynamic Website Strategy

If your website is collecting dust or you don’t know what to do with it anymore, here is a super quick training I did that shares some ideas on how to update your site, what to do to keep it relevant, and ideas for pages you may not have, that can grow your business.

Responsive web design displayed across a desktop, tablet, and smartphone.

Is your website collecting dust? Or is it unpublished or outdated?

Watch my free 30 minute training on How to Create a Dynamic Website Strategy. It has tips and ideas to elevate your website and business that you can implement this week.

Understanding Evolving Digital Trends

Trends change very quickly and they might not even be something on your radar, but there are things to keep in mind when creating and updating your site. Look around the internet at the websites of people you like what they do. Look at their websites, see if there are things you like about them and what you notice. This can help inform you of what is currently trending and what you can use on your site.

Using Analytics to Make Informed Decisions

A good CEO is data-informed. Make sure you have Google Analytics GA4 installed on your WordPress site and review the data. It can tell you what pages people visit, how long they stay, where they click, and where they are coming to your site from.

If you don’t have GA4 set up, look up how to do it online and use the data to inform the decisions you make about what kind of content is resonating with your audience, what pages you can improve, or where there is room for improvement.

Keeping Your Website Updated

Many people don’t know what to do to keep their sites updated, but there are simple things you can do on a regular basis to keep things fresh and relevant. I put together some simple lists on what to do to update your site every week, month, quarter, and year. Find the Website Update Checklists here.

Want a website for your business? Then you need to get…

Create Your WordPress Website

My course on how to set up your domain, hosting, and website on WordPress so you can have that site you’ve been dreaming of.

Please leave a comment below and let me know what you think of your website today and what you are doing to help it work for your business. I love talking website design, content strategy, and more.

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