Create a Dynamic Website Strategy

Having your own website is an empowering, and fun opportunity to grow your business without the hassle of social media, the time invested in creating content daily, or the struggle of doing all kinds of things to get your business to grow without seeing results.

But having a vibrant and updated website is an opportunity to impress and convert your audience the way you want. And help your business get found online in many ways.

  • But what happens when you already have a website but it is not doing anything for your business?
  • What if you have a old site, or used to have one and now you don’t know how to make it relevant anymore?
  • Or what if you’ve never really thought about including your website into your business strategy?

There is a way to get excited about your website again and to use it as a major hub for your business.

Here are three fun facts about utilizing a website for your business.

  1. Websites can serve as a brand hub, showcasing all aspects of your multi-passionate business and lifestyle.
  2. There are several ideas for unique pages you can create on your site to provide a branded experience, give your audience information, and lead users to the next step.
  3. Regular website updates and maintaining a consistent brand image across platforms should be on your monthly to do list for your site updates.

Today, a website is not just a virtual storefront but a powerful tool to elevate your business and expand your reach. With the right strategy, your website can work for you all the time, even when you’re on vacation.

What is a website strategy?

What Is A Website Strategy?

So, let’s start with the basics: What exactly is a website strategy?

Think of it like a roadmap. Just as you wouldn’t set off on a journey without knowing where you’re going or how to get there, your website shouldn’t be aimlessly floating in the digital sea either. A website strategy is essentially your step-by-step guide to achieving your online business goals.

But it’s more than just a plan; it’s an ongoing process of understanding who your audience is, what they need, and how you can provide value through your website – whether that’s by sharing insightful content, selling top-notch digital products, or positioning yourself as an authority in your field.

A website strategy involves creating a comprehensive plan to effectively utilize a website as a powerful business asset. It includes elements such as branding, customer journey planning, content creation, organizational structure, and regular updates to ensure the website serves the business’s marketing and sales goals. With a well-defined website strategy, you can maximize their online presence, engage your audience, and drive conversions efficiently. Sounds like a great plan right?

Why do I need a website strategy?

A well-thought-out website strategy is essential for businesses and entrepreneurs looking to establish a strong online presence, effectively showcase their offerings, and engage with potential customers. It also provides a roadmap for creating and curating content, optimizing user experience, and converting visitors into loyal customers.

After working with many clients to design their websites, I realized that many people don’t know what to do with a website once it is created. But, there are lots of things you can do on your site to make it work for you. A website is a living thing, so you should be updating it regularly.

1. Focuses Your Efforts

A well-defined strategy keeps you focused on what matters most for your business growth. Instead of getting lost in the vast world of web design trends or blogging tips, you’ll know exactly where to put your energy.

2. Attracts The Right Audience

Your website isn’t just about attracting any visitor – it’s about attracting the right visitor. With a clear plan, you’ll understand who your ideal client is and how to create a website that appeals directly to them. Imagine then writing your content to help the right person.

3. Builds Trust With Your Audience

When you consistently provide valuable content and high-quality digital products, you’re not just selling – you’re building relationships. This helps establish trust with your audience, which can lead to more sales down the line.

4. Positions You As An Authority

A strategic website doesn’t just showcase your products or services; it showcases your expertise. By sharing helpful content and demonstrating your knowledge, you position yourself as an authority in your field – making potential clients more likely to choose you over competitors.

How can I create a website strategy for my site?

There are a lot of ways you can marry your business ideas to your website and vice versa. It all depends on where your business is now and where you want to take it.

I created a 30 minute training where I review several ideas on how to revamp your website, how to think of your website as a tool to grow your business, and give you ideas on what to do for your website this week to get it working for you.

You can watch the training here or sign up in the form here.

A dynamic website plays a key role in your customer journey, taking visitors through a seamless experience from discovery to conversion. It can be a powerful asset for converting viewers from social media and other platforms into loyal customers. When it comes to owning and maintaining a website, one platform I highly recommended is WordPress.org for its self-hosted websites, offering enhanced flexibility and control over your digital presence.

Want a website for your business? Then you need to get…

Create Your WordPress Website

My course on how to set up your domain, hosting, and website on WordPress so you can have that site you’ve been dreaming of.

The Potential of Your Website

What can a website do for you? Here are some reminders to get your ideas flowing:

  • A dynamic website can help you organize your business, streamline content creation, and maintain control over the narrative of your brand.
  • It’s a versatile tool for diversifying income sources, whether through affiliate products, digital offerings, or network marketing opportunities.
  • Tt can serve as a brand hub, showcasing all aspects of a multi-passionate individual’s business and lifestyle, and creating a cohesive digital presence.

When setting up your website, there are several key pages you should consider including to effectively present your brand and offerings. Most websites need basic / standard pages like Home, About, Work With Me or Services.

The homepage serves as the digital front door to your business, while the about page offers an opportunity to connect with your audience and convey how your business serves their needs. Additionally, having a “work with me” page or similar section is essential for potential clients to find your services, workshops, or courses. Including a shop section, landing pages, privacy policy, and legal requirements on your website will further enhance its functionality and professionalism.

Creating a Branded Experience

There are lots of other page ideas that you can have on your site to take it from ordinary to extraordinary. Here are some ideas:

  • Thank you pages are often overlooked but can be valuable opportunities to provide a branded experience and guide users to the next steps.
  • Link replacement pages, resources pages, and sales pages, plus a well-curated blog are also essential components of a great website that helps people to get to know you and what you do.
  • Start Here or Welcome pages offer visitors a chance to get a customized experience and they allow you to show exactly what you want them to do
  • There are also ways to show everything you have to offer like on an all-in-one page.
A promotional graphic with text "create a website for your business" over an image of a stylish workspace with a chair and hat.

Maintaining and Updating Your Website

Regular updates and audits are important to make sure that your website remains effective and aligned with your evolving business goals. Make sure you clarify your brand, perform necessary tech updates, list all your site’s pages and plugins, and ensure your offers are clearly presented on the site. It’s also important to keep passwords and vital account information up to date to avoid the unpleasant surprise of a disappearing website.

Content Planning and Strategy

Before diving into content creation, it’s important to have a solid plan for your website. This includes organizing hosting and domain before making content plans, and mapping out a comprehensive content plan that encompasses various forms of communication, including social media, email, and product development. By doing so, you’ll be better equipped to effectively communicate your brand’s message and offerings to your audience.

Content planning is it’s own animal, but you can and should have a long-form content plan that works for you and leads your audience to your paid offers.

See all of my blog posts on content here.

Empowerment Through DIY Websites

Ultimately, the goal is to empower you to confidently manage your website and leverage it as a dynamic business asset. Some people want to learn do to this themselves and others want to hire someone. I have options for you to do either! By empowering yourself with the knowledge and tools for website management, you can unlock the full potential of this valuable business asset.

Do you need a website? Or does your current site need a refresh?

Collaboration and Professional Development

For business in general, collaborations are a very important part of getting seen and building your network. Consider reaching out for professional advice and potential collaboration, and take part in networking events. People can’t by from you if they don’t know who you are.

For professional development, we all have courses that we have purchased that we can take and learn from. Make a list of the things you want to learn about running your business and schedule time on your calendar to complete them.

Let’s get your website to work for you. Sign up for the training today and get your site to shine!

Responsive web design displayed across a desktop, tablet, and smartphone.

Is your website collecting dust? Or is it unpublished or outdated?

Watch my free 30 minute training on How to Create a Dynamic Website Strategy. It has tips and ideas to elevate your website and business that you can implement this week.

A robust website strategy is like the secret sauce that can take your online business from good to great. It’s not about having the flashiest design or the most followers on social media; it’s about understanding your audience, providing value, and strategically positioning yourself as a trusted authority in your field.

And if you need a hand along the way, don’t hesitate to reach out. I’m here to help guide you through this journey of growing your online business through effective website strategy, one step at a time.

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